March 3, 2024

Success

Marketing to Affluent Consumers | Healthcare Success

While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance.

Of course, that’s often not the case. 

Despite this bias, patients are more than willing to pay out of pocket for the pricey healthcare products and services they value—but that is only a part of the equation. 

Generally speaking, today’s healthcare consumers have high expectations. They’re looking for hospitals, health systems, and health and wellness brands that offer exceptional patient experiences from end to end. This includes convenient locations,

What is Geofencing? | Healthcare Success

What if you could advertise to patients while they are sitting in your competitor’s waiting room?

What if you could promote your OBGYN practice to those Bridal Expo attendees down the street?

How about offering Indy 500 ticket holders a free consultation at your Low T clinic?

Or, providing your specialty services directly to those referring physicians you just can’t seem to connect with?

With today’s advancements in digital marketing technology, you can do all of the above and more.

Tactics like geofencing leverage location data from mobile devices, allowing healthcare marketers to advertise their products and services to consumers