While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance.
Of course, that’s often not the case.
Despite this bias, patients are more than willing to pay out of pocket for the pricey healthcare products and services they value—but that is only a part of the equation.
Generally speaking, today’s healthcare consumers have high expectations. They’re looking for hospitals, health systems, and health and wellness brands that offer exceptional patient experiences from end to end. This includes convenient locations,