April 19, 2024

Recapture

A New Generation of Black Entrepreneurs Wants to Recapture Greenwood’s Past

Reggie Cooper, a Black Tulsa, Okla., native, opened the Muscle Squad Lab, a personal-training facility and health-supplement shop, in January to put down roots in the city’s historic Greenwood district after working for years as a personal trainer.

In and around Greenwood are trendy coffee shops and breweries, a minor-league baseball stadium and a college, Oklahoma State University-Tulsa. Banks of on-demand scooters, like those found in urban neighborhoods around the country, line the sidewalks.

All signs point to a revitalizing neighborhood. Now Tulsa faces a debate over what role Black business- and property-owners should play in it, and what policies