How to Optimize for Google’s Helpful Content Update
Google Search is always updating its algorithm, especially when it comes to content.
As an agency, we keep track of these updates and make sure our clients’ websites comply with the latest search engine standards.
On August 25 of this year, the search giant rolled out yet another update, this time dubbed the “helpful content update.” The goal of this signal is to reward high-quality content while also penalizing websites with content created just for SEO. Think: AI-generated content, pages for the sake of search engines, and general content without any real expertise.
Along with the update, Google revealed what
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