Deloitte: Back-To-School Spending To Reach Highest Level In Years
Deloitte’s 2021 Back-to-School Survey*, found that back-to-school spending at Kindergarten through 12th grade (K-12) will grow 16 percent this year, reaching its highest level in recent years as clarity surrounding the upcoming school year and consumer sentiment rise.
Deloitte joins a chorus of others forecasting a strong rebound in back-to-school selling. In a separate survey, Deloitte found a more modest recovery for back-to-college spending, up 5 percent.
The overall outlook heading into the fall is bright, with 55 percent of K-12 parents and 46 percent of college parents more confident about the economy (up from 17 percent and 14 percent
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