March 3, 2024

authentic

Get clients by being your authentic self: How one coach does it

Feel like you have to hustle your butt off to get more clients?

These days, it can seem like being “just” a great coach isn’t enough of a sell.

Not only do you need to know your stuff and be a natural “people person,” but to market yourself properly, you’re also supposed to figure out a unique coaching niche, define your brand, keep up with research, and regularly post polished, compelling content—on whatever platform is trending at the moment.

Um… what?

No wonder so many coaches feel overwhelmed and confused about the whole marketing thing.

(Not to mention icky. You