Shogun Raises $67.5 Million in Sequence C Funding

PALO ALTO, Calif., June 30, 2021 /PRNewswire/ — Shogun, a top e-commerce working experience system, now…

PALO ALTO, Calif., June 30, 2021 /PRNewswire/ — Shogun, a top e-commerce working experience system, now announced that it has raised a $67.5 million Series C spherical of funding led by new trader Perception Associates, with participation from current traders Initialized Funds, Accel and VMG Companions. This provides the company’s complete funding to $114.5 million.

Shogun empowers brands to build unique e-commerce encounters by building it simple to establish and improve on the internet storefronts with two solutions: Website page Builder, a drag-and-drop webpage builder for Shopify merchants, and Shogun Frontend, an stop-to-close headless commerce solution. Shogun will use this most up-to-date funding to continue accelerating merchandise growth for Shogun Frontend with a mission to enable much more makes to know the rewards of headless commerce. In addition, the funding will be applied to speedily scale go-to-market initiatives across income and internet marketing to meet increasing demand.

Dependable by more than 18,000 consumers which include K-Swiss, Leesa, Rumpl, BeardBrand, MVMT and Fila, Shogun not too long ago launched headless commerce storefronts for manufacturers together with Groove Everyday living, OneBlade, Nomad, The Feed and Undersun Fitness employing Shogun Frontend.

“We are continuing to see great fascination in headless commerce. In 2020, 61% of on the web shops stated they are leveraging it or intend to leverage it, and that quantity is increasing,” stated Finbarr Taylor, co-founder and CEO of Shogun. “Wonderful searching ordeals determine terrific brand names, and having obtain to packaged headless commerce software program is vital. Traditionally, headless has been restricted to brand names with the greatest budgets, or has been deemed developer-centric, but we are on a mission to democratize headless, empowering any model to produce outstanding activities effortlessly.”

In a two-calendar year interval, gross products worth (GMV) produced by brands by means of the Shogun platform elevated by 255%. Corporation headcount has developed 90% in the earlier 6 months to 160 workforce customers, and the firm designs to make significant hires this calendar year across its world wide remote workforce. In certain, Shogun has released many important executives in modern months, including:

  • Kristen Habacht, chief sales officer
    • Previous world-wide head of EDR product sales at Atlassian
  • Tapan Bhatt, main marketing and advertising officer
    • Former vice president of promoting at Splunk and PagerDuty
  • Steve Received, VP of products
    • Previous head of authentication products at Duo Safety
  • Mattie Isaac, VP of persons
    • Previous senior vice president of human means at EatStreet

“Our financial commitment in Shogun underscores the market’s need to see headless commerce develop into merchant-targeted,” explained Matt Gatto, controlling director at Insight Ventures. “Additional models want to be equipped to build headless progressive website applications in a low-code setting. People on the forefront of e-commerce want to allow website teams to establish certainly unique, memorable purchasing experiences. Shogun is nicely positioned to make versatile frontends obtainable to manufacturers in a total new way, and we are psyched to be a lover in this journey.”

“Our conventional e-commerce platform was limiting our expansion, so we manufactured the choice to just take our present Shopify shop headless with Shogun Frontend, and it is really been a sport changer,” claims Josh Nash, CMO at OneBlade. “Following applying Shogun Frontend, the outcomes were being remarkable — we saw a 579% boost in energetic product refill subscriptions, a 30.1% maximize in ordinary get value calendar year above calendar year, and an 83% lessen in web site-to-page load time. No other improvements we’ve manufactured to our business enterprise have even arrive close to that form of an influence in these kinds of a short time period of time.”

Examine more about the funding announcement on Shogun’s site below, and sign-up for Shogun’s approaching Xperience Commerce virtual party occurring on September 14, 2021 right here.

About Shogun
Shogun is a major e-commerce experience platform empowering models to travel better conversions and earnings. Shogun Webpage Builder and Shogun Frontend help groups develop and optimize their on line stores to deliver excellent encounters. With Shogun Frontend, teams can recognize the rewards of headless commerce in a small-code surroundings. Shogun seamlessly integrates with top e-commerce platforms, and is trusted by above 18,000 buyers including Leesa, MVMT, OneBlade, Nomad, Fila, Timbuk2, K-Swiss and Chubbies. Pay a visit to for extra.

About Insight Partners
Insight Companions is a foremost international venture funds and personal fairness firm investing in higher-expansion engineering and computer software ScaleUp corporations that are driving transformative adjust in their industries. Established in 1995, Insight Associates has invested in more than 400 businesses globally and has lifted through a sequence of resources more than $30 billion in money commitments. Insight’s mission is to discover, fund, and get the job done successfully with visionary executives, furnishing them with functional, hands-on application expertise to foster very long-expression achievements. Throughout its people and its portfolio, Insight encourages a lifestyle close to a belief that ScaleUp companies and expansion make opportunity for all. For a lot more information on Perception and all its investments, take a look at or comply with us on Twitter @insightpartners.

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