April 29, 2024

Month: December 2022

How to Optimize for Google’s Helpful Content Update

Google Search is always updating its algorithm, especially when it comes to content.

As an agency, we keep track of these updates and make sure our clients’ websites comply with the latest search engine standards.

On August 25 of this year, the search giant rolled out yet another update, this time dubbed the “helpful content update.” The goal of this signal is to reward high-quality content while also penalizing websites with content created just for SEO. Think: AI-generated content, pages for the sake of search engines, and general content without any real expertise.

Along with the update, Google revealed what

10 Lavender Health Benefits and Uses

Lavender field in the dayHumans have been using lavender as a culinary, cosmetic, aromatherapeutic, and hygienic herb for at least several thousands years. In the Bible, Mary uses lavender (“very costly”) to anoint the feet of Jesus. In ancient Egypt, embalmers used lavender in the mummification process. Roman bathhouses often scented the water with lavender petals and women throughout the Mediterranean—where it grows natively—used it in hair oils, perfumes, and makeup. It became so ubiquitous as a fragrance in cleansing agents and bathing that the name “lavender” itself comes from the root Latin word for washing—lavare. 

It turns out that the ancients

Marketing to Affluent Consumers | Healthcare Success

While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance.

Of course, that’s often not the case. 

Despite this bias, patients are more than willing to pay out of pocket for the pricey healthcare products and services they value—but that is only a part of the equation. 

Generally speaking, today’s healthcare consumers have high expectations. They’re looking for hospitals, health systems, and health and wellness brands that offer exceptional patient experiences from end to end. This includes convenient locations,

How to Make Protein Powder at Home?

Weight loss has been associated with protein intake of late. A diet plan without protein powder has become a rarity. When I give diet plans to young boys, they frown at them for the lack of protein powder. Be me being me would never recommend the store-bought protein powder. So how to quench the desire for some powder to do the job? I started looking for how to make protein powder at home. My search for protein powder recipes at home ended in a curated set of ingredients and recipe that ensures protein intake without any preservatives.

How make protein powder at home

How to make

You Can Get Free COVID-19 Tests Via the Government Again

WASHINGTON — The Biden administration is again making some free COVID-19 tests available to all U.S. households as it unveils its contingency plans for potential coronavirus surges this winter.

After a three-month hiatus, the administration is making four rapid virus tests available through covidtests.gov starting Thursday, a senior administration official said. The official spoke on the condition of anonymity to discuss the program. COVID-19 cases have shown a marked increase after the Thanksgiving holiday, and further increases are projected from indoor gathering and travel around Christmas and New Year’s.

The administration is putting personnel and equipment on standby should they